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Ebook525 pages8 hours
Taken for a Ride: Cars, Crisis, And A Company Once Called
By Bill Vlasic and Bradley A. Stertz
Rating: 4 out of 5 stars
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About this ebook
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
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Author
Bill Vlasic
An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.
Read more from Bill Vlasic
Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers—GM, Ford, and Chrysler Taken for a Ride: How Daimler-Benz Drove Off with Chrysler Rating: 4 out of 5 stars4/5
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