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Lawrence Zumo MD
A neuroscience experimenter and educator with decades of real world data collection experience as well as first and second hand knowledge of the psychosocial and neurologic underpinnings of strateg...view moreA neuroscience experimenter and educator with decades of real world data collection experience as well as first and second hand knowledge of the psychosocial and neurologic underpinnings of strategic and not-so-strategic economic decision making processess in a variety of national and international settings across the globe.
Observations in open and closed market/transaction places have left an indelible mark on the author as each situation came with its own unique set of circumstances and variables- which in the grand scheme of things have added very rich flavors to the kaleidoscope of the human experience. All this have helped forged a better understanding of why people make the varied and at times counterintuitive decisions that are often made. The author weaves into this discourse experiences from travels to nearly twenty countries in four continents spanning more than three decades.view less