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    Real Influence: Persuade Without Pushing and Gain Without Giving In
    Real Influence: Persuade Without Pushing and Gain Without Giving In
    Real Influence: Persuade Without Pushing and Gain Without Giving In
    Audiobook7 hours

    Real Influence: Persuade Without Pushing and Gain Without Giving In

    Written by Mark Goulston and Dr. John Ullmen

    Narrated by Arthur Morey

    4.5/5

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    About this audiobook

    Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.

    When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?

    Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.

    In Real Influence, Goulston and Ullem teach you how to:

    • examine priorities,
    • learn about the needs of key players,
    • earn others’ attention,
    • motivate others to hear more,
    • and add value with question and actions.

    Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.

    Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.

    LanguageEnglish
    PublisherHarperCollins Leadership
    Release dateApr 28, 2020
    ISBN9781400223619
    Author

    Mark Goulston

    Mark Goulston, MD, FAPA is a board-certified psychiatrist, fellow of the American Psychiatric Association, former assistant clinical professor of psychiatry at UCLA NPI, and a former FBI and police hostage negotiation trainer. He is the creator of Theory Y Executive Coaching—which he provides to CEOs, presidents, founders, and entrepreneurs—and is a TEDx and international keynote speaker. He is the creator and developer of Surgical Empathy, a process to help people recover and heal from PTSD, prevent suicide in teenagers and young adults, and help organizations overcome implicit bias. Dr. Goulston is the author or principal author of seven prior books, including Why Cope When you Can Heal: How Healthcare Heroes of COVID-19 Can Recover from PTSD, PTSD for Dummies, Get Out of Your Own Way: Overcoming Self-Defeating Behavior, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Real Influence: Persuade Without Pushing and Gain Without Giving In, and Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life. He hosts the My Wakeup Call podcast, where he speaks with influencers about their purpose in life and the wakeup calls that led them there. He also is the co-creator and moderator of the multi-honored documentary Stay Alive: An Intimate Conversation About Suicide Prevention. He appears frequently as a human psychology and behavior subject-area expert across all media, including news outlets ABC, NBC, CBS, and BBC News, as well as CNN, Today, Oprah, the New York Times, the Wall Street Journal, Forbes, Fortune, Harvard Business Review, Business Insider, Fast Company, Huffington Post, and Westwood One.

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    • 5/5
      Pff. Was/am really impressed by this book. Way way above average level of value for a book. Ill for sure read more of this guy's books. I think this book is valuable both for beginners and advanced ppl who have read hundreds of books already.