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    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
    Audiobook8 hours

    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

    Written by Robert W Bly

    Narrated by Barry Abrams

    5/5

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    About this audiobook

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to:

    - Create A-level content that gets noticed, gets read, and eliminates "content pollution"

    - Overcome the biggest weakness of content marketing

    - Double marketing response rates by adding lead magnets, bonus reports, and other free content offers

    - Use content to build brands, enhance reputations, and stand out from the competition

    - Plan, execute, and measure content marketing in a multichannel environment

    - Know when to stop giving away content and start asking for the orders
    LanguageEnglish
    PublisherAscent Audio
    Release dateFeb 18, 2020
    ISBN9781469078892
    Author

    Robert W Bly

    Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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    • 5/5
      Excellent book that's a true representation of how content marketing works.
    • 5/5
      It's a good read..I enjoyed reading it and will recommend it for everyone.