Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
    Audiobook1 hour

    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

    Written by Readtrepreneur Publishing

    Narrated by Tom Haig

    4.5/5

    ()

    About this audiobook

    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
    LanguageEnglish
    PublisherAuthor's Republic
    Release dateSep 11, 2019
    ISBN9781982777029
    Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

    More audiobooks from Readtrepreneur Publishing

    Related to Summary of Made to Stick

    Related audiobooks

    Creativity For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Learn To Tell Your Story

      Dec 10, 2018

      Learn To Tell Your Story
      2 min read

    • Article

      Tell Better Stories To Stand Out From The Crowd

      Apr 25, 2021

      If you’ve ever asked yourself, “How do I stand out from the crowd?”, “How do I cut through all the noise and attract customers who want to buy my product or service?”, or “How do I build a personal or business brand?” – telling better stories is the

      2 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Help IS AT HAND

      Aug 18, 2023

      Help IS AT HAND
      5 min read

    • Article

      How To Get To The Truth In Focus Groups

      Feb 11, 2019

      People hold back the truth for various reasons. It may not matter to them, they don’t want to disappoint or they may want to believe what they say is true. To get to the truth is to understand how consumers communicate and to establish the underlying

      4 min read

    • Article

      Step Outside Yourself To Lead

      Aug 29, 2019

      Step Outside Yourself To Lead
      3 min read

    • Article

      The Age of Emergent Change

      May 1, 2019

      The Age of Emergent Change
      11 min read

    • Article

      Q&A

      May 1, 2017

      You have found that people don’t always have well-defined preferences—and that we often ‘make up the rules’ for a decision on the spot. Describe how this works. When people make choices, they don’t simply refer to a ‘master list’ of preferences in th

      6 min read

    • Article

      Simple Versus Wonderful: The Two Speeds Of Marketing

      Aug 12, 2018

      Psychology is the science of behaviour and mind, and many years ago when practising as a psychologist I had the scientist practitioner model drummed into my head: ‘Don’t do anything as a clinician unless there is scientific evidence to support it.’ S

      3 min read

    • Article

      Six Sells

      Aug 12, 2018

      Six Sells
      4 min read

    • Article

      Taking Risks

      Jun 6, 2022

      Taking Risks
      12 min read

    Related categories

    Reviews for Summary of Made to Stick

    4.5/5

    55 ratings4 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Gives great foundations for conveying a message that ‘sticks’ in consumers’ minds
    • 5/5
      Entrepreneurs can surely learn a lot from this book. From ideation to storytelling and delivering. Great ideas in made to stick summary
    • 5/5
      This book is truly expository and well written with beginners in mind.
    • 5/5
      Nice Book! I would say most of the points are pretty obvious, but it’s good to be reminded of them.