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    Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital
    Audiobook4 hours

    Marketing 4.0: Moving from Traditional to Digital

    Written by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

    Narrated by Jonathan Todd Ross

    4.5/5

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    About this audiobook

    Marketing has changed forever-this is what comes next

    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

    Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
    LanguageEnglish
    PublisherAscent Audio
    Release dateMay 28, 2019
    ISBN9781469075037
    Author

    Philip Kotler

    Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

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    Reviews for Marketing 4.0

    4.5/5

    90 ratings6 reviews

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    • 2/5
      Already seems very dated, states that women are a marketing 'subculture' and that we have 'already started to influence the mainstream'. What a silly man.

      2 people found this helpful

    • 4/5
      Great book, everyone small business owner or company marketing team should read this.

      1 person found this helpful

    • 5/5
      From the god father of marketing. He nails it down - an obligatory literature for every modern marketer and leader

      1 person found this helpful

    • 4/5
      Worth it in order to match the new digital realities to traditional marketing jargon and theory. But low on the "whoa!" moments if you were expecting that. Great voice work though in the audiobook version

      1 person found this helpful

    • 4/5
      Gets better closer to the end. Useful insights and a source of inspiration
    • 4/5
      Very informative for me since I'm still new to marketing