Rating: 5 out of 5 stars
5/5
Audiobook5 hours
Why Customers Leave (and How to Win Them Back): (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)
Written by David Avrin and Larry Winget
Narrated by David Avrin
Rating: 5 out of 5 stars
5/5
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About this audiobook
"An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters
Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us."
Author
David Avrin
Marketing pro David Avrin, CSP, is known as The Visibility Coach. A popular business consultant and keynote speaker, David has resented to enthusiastic audiences across the United States and around the world, from Amsterdam and Buenos Aires to Singapore and Sydney, and most major cities in between. He has worked individually with more than 3,000 company CEOs and other top leaders. He is currently training and certifying an international team of "visibility coaches" who are providing business marketing wisdom, encouragement, and accountability to business owners and professionals around the world.David is the father of three beautiful children (who are no longer children). When he isn't traveling, he lives happily outside Denver, Colorado. Visit David online at www.visibilitycoach.com.
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