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    How Cool Brands Stay Hot: Branding to Generations Y and Z
    How Cool Brands Stay Hot: Branding to Generations Y and Z
    How Cool Brands Stay Hot: Branding to Generations Y and Z
    Audiobook11 hours

    How Cool Brands Stay Hot: Branding to Generations Y and Z

    Written by Joeri Van den Bergh and Mattias Behrer

    Narrated by Tim Paige

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    About this audiobook

    While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.  Using new market research to map and quantify the spending power of Generation Z, branding experts  Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.

    The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation and evolution of social media, have impacted Generation Y.  All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research. 

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateJun 4, 2019
    ISBN9781721387861
    How Cool Brands Stay Hot: Branding to Generations Y and Z
    Author

    Joeri Van den Bergh

    Joeri Van den Bergh is co-founder and managing partner of InSites Consulting where he focuses on marketing, branding, and advertising for youth. Prior to that, he was a senior research manager at Vlerick Leuven Gent Management School where he managed a team of marketing researchers.

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