Rating: 5 out of 5 stars
5/5
Audiobook7 hours
The Franchisee Handbook: Everything You Need to Know About Buying a Franchise
Written by Mark Siebert
Narrated by Al Kessel
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees.
The Franchisee Handbook shows listeners how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands.
As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and show prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.
The Franchisee Handbook shows listeners how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands.
As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and show prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.
Author
Mark Siebert
Mark Siebert is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert is the CEO or iFranchise Group and has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL.
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Reviews for The Franchisee Handbook
Rating: 4.666666666666667 out of 5 stars
4.5/5
6 ratings3 reviews
- Rating: 5 out of 5 stars5/5The book was amazing. The author explains you from A to Z at the complete process of setting up a business which is based on acquiring a franchise: What questions to ask yourself, what research to do and how to do the decision of which franchise to go for. Being a former business owner myself even if I'm not looking for a franchise this book gives valuable insight on what to look for when doing due diligence.
- Rating: 5 out of 5 stars5/5Amazing book on franchising. If you’re looking to learn more about franchising, this one definitely is worth your time.
- Rating: 5 out of 5 stars5/5A very comprehensive book regarding all aspects of purchasing a franchise.