Sales Secrets for Product Managers: Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
Written by Dr. Jim Anderson
Narrated by Dr. Jim Anderson
5/5
()
About this audiobook
When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!
What You'll Find Inside:
- HOW TO WORK WITH SALES
- PRODUCT MANAGERS & RFPS: IT’S A LOVE / HATE THING
- HOW PRODUCT MANAGERS CAN MANAGE A COMPLEX SALE
- A 3-STEP PRODUCT MANAGER SYSTEM TO MAKE YOUR PRODUCT SUCCESSFUL
Every product manager needs to take the time to discover how to work closely with the members of their sales department. Yes, you control the product, but they control how well it sells and in the end, that's all that matters. Your product is competing for their time and attention with all of the other products that your company wants them to sell. You've got to find a way to get their attention and motivate them.
The sales process is a fixed thing. Customers realize that they have a problem, they go searching for solutions and then they encounter your company's sales teams. When this happens your sales teams have to know about your product. They have to understand how it works. They have to know who it competes against and why your product is better.
No two products are the same. This means that the responsibility of training the sales teams ultimately falls on your shoulders. No matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly.
In most companies, the sales teams won't report in to you. However, you are going to have to build a relationship with them that will allow you to work closely with them. When they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help.
In this book we're going to cover just exactly what a product manager needs to do in order to create a working relationship with his or her sales department. We'll discuss how complex sales processes can be managed, how to deal with RFPs, and how extra services can be added to an existing sale.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
More audiobooks from Dr. Jim Anderson
How a Real Estate Agent Can Prepare for a Successful Negotiation: What You Need to Do BEFORE a Negotiation Starts in Order to Get the Best Possible Outcome Rating: 2 out of 5 stars2/5Secrets to Planning the Perfect Speech for an Admissions Counselor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsCritical CIO Management Skills: Decision Making Skills That Every CIO Needs To Have In Order To Be Able To Make The Right Choice Rating: 0 out of 5 stars0 ratingsHow to Show What You Mean During a Presentation: How to use Visual Techniques to Transform a Speech into a Memorable Event Rating: 0 out of 5 stars0 ratingsSolving the Technology Challenge for IT Managers: Technologies that IT Managers Can Use in Order to Make Their Teams More Productive Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for an Actor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsThe Business of Being a CIO: How CIOs Can Use Their Technical Skills to Help Their Company Solve Real-World Business Problems Rating: 0 out of 5 stars0 ratingsCustomer Lessons for Product Managers: Techniques for Product Managers to Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for Curators: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips and Techniques that IT Managers Can Use in Order to Have a Successful Career Rating: 0 out of 5 stars0 ratingsHow Competition Makes You a Better Product Manager: How Product Managers Can Use Challenges to Advance Their Careers Rating: 0 out of 5 stars0 ratingsMaking the Jump: How to Land Your Dream Job When You Get Out of College! Rating: 0 out of 5 stars0 ratings
Related to Sales Secrets for Product Managers
Related audiobooks
Sales is my Passion Rating: 1 out of 5 stars1/5The Everything Guide to Being a Sales Rep: Winning Secrets to a Successful and Profitable Career Rating: 5 out of 5 stars5/5Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation Rating: 5 out of 5 stars5/5Booked It!: Selling, Closing, and Standing Out in the Special Events Industry Rating: 3 out of 5 stars3/5Sales: Essential Strategies for Being A GREAT Salesperson Rating: 5 out of 5 stars5/5Relationship Selling: Sales Readiness Rating: 5 out of 5 stars5/5Tactical Pipeline Growth: winning the outbound battle for new business Rating: 0 out of 5 stars0 ratingsHow To Sell Anything: Scientific sales techniques to win any sale and close on a cold call. Rating: 0 out of 5 stars0 ratingsThe Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team Rating: 4 out of 5 stars4/5The 25 Sales Skills: They Don't Teach at Business School Rating: 5 out of 5 stars5/5Stop Killing Deals: How to avoid deadly assumptions and achieve sales excellence Rating: 5 out of 5 stars5/5The Knack of Selling: Ten Steps to Selling the Australian Way Rating: 0 out of 5 stars0 ratingsSales Mastery: The Sales Book Your Competition Doesn't Want You to Read Rating: 4 out of 5 stars4/5The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams Rating: 4 out of 5 stars4/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 4 out of 5 stars4/5The 25 Sales Habits of Highly Successful Salespeople Rating: 4 out of 5 stars4/5Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK Rating: 5 out of 5 stars5/5Selling Rating: 3 out of 5 stars3/5Ditch The Pitch: The Art of Improvised Persuasion Rating: 4 out of 5 stars4/5Self Help Head Over Sales Rating: 0 out of 5 stars0 ratingsHow to Sell When Nobody's Buying: And How to Sell Even More When They Are Rating: 4 out of 5 stars4/5FIND MORE CLIENTS: Techniques To Get Clients With Internet, Social Media and Phone Call Rating: 0 out of 5 stars0 ratingsSelling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle Rating: 5 out of 5 stars5/5The Sales Call Survival Guide: How to Structure a Sales Call With No-Pressure Selling, That Works Rating: 0 out of 5 stars0 ratingsManagement Skills for the New Sales Manager Rating: 5 out of 5 stars5/5Hire Smarter, Sell More! Rating: 0 out of 5 stars0 ratingsPower Base Selling: Secrets of an Ivy League Street Fighter Rating: 4 out of 5 stars4/5
Marketing For You
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5
Reviews for Sales Secrets for Product Managers
1 rating0 reviews