Audiobook1 hour
Manage Your Customers, Manage Your Product: Techniques for Product Managers to Better Understand What Their Customers Really Want
Written by Dr. Jim Anderson
Narrated by Dr. Jim Anderson
Rating: 0 out of 5 stars
()
About this audiobook
As though being a product manager was not tough enough, it turns out that not only do we have to manage our products, but we also have to manage our customers. Customers don't particularly want to be managed and so they are not necessarily going to make this an easy task for us to accomplish.
What You'll Find Inside:
All too often product managers like to point out their most loyal customers as one of their most valuable assets. However, it turns out that these customers may not be very profitable. Instead, we need to allow all of our customers to show us how our product can become even better.
Every customer starts out as a prospect. In order to turn them into a customer it is going to take both time and effort. The big question that product managers face is just exactly how much time is it worth to put into a given prospect in order to turn them into a customer? Once you've successfully landed a customer, they will start to use the current version of your product. When you upgrade your product to the next version, it's going to be the product manager's job to find a way to get your customer to also upgrade.
In order for a customer to make the decision to buy your product, they are going to have to carefully evaluate all of the product information that they have. Successful product managers know that in order to speed this process up, they have to be careful to not give their customers too much information.
What You'll Find Inside:
- PRODUCT MANAGERS NEED TO KNOW HOW MUCH TIME TO INVEST IN A PROSPECT
- PRODUCT MANAGERS NEED TO UNDERSTAND HOW TO UPGRADE CUSTOMERS
- PRODUCT MANAGERS NEED TO LEARN TO K.I.S.S. THEIR CUSTOMERS
- PRODUCT MANAGERS NEED TO MAKE THE PRODUCT PURCHASE PROCESS PERFECT
All too often product managers like to point out their most loyal customers as one of their most valuable assets. However, it turns out that these customers may not be very profitable. Instead, we need to allow all of our customers to show us how our product can become even better.
Every customer starts out as a prospect. In order to turn them into a customer it is going to take both time and effort. The big question that product managers face is just exactly how much time is it worth to put into a given prospect in order to turn them into a customer? Once you've successfully landed a customer, they will start to use the current version of your product. When you upgrade your product to the next version, it's going to be the product manager's job to find a way to get your customer to also upgrade.
In order for a customer to make the decision to buy your product, they are going to have to carefully evaluate all of the product information that they have. Successful product managers know that in order to speed this process up, they have to be careful to not give their customers too much information.
More audiobooks from Dr. Jim Anderson
Understanding What Leadership Means for IT Managers: Tips and Techniques that IT Managers Can Use in Order to Develop Leadership Skills Rating: 0 out of 5 stars0 ratingsCritical CIO Management Skills: Decision Making Skills That Every CIO Needs To Have In Order To Be Able To Make The Right Choice Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for an Admissions Counselor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsMaking the Jump: How to Land Your Dream Job When You Get Out of College! Rating: 0 out of 5 stars0 ratingsHow to Show What You Mean During a Presentation: How to use Visual Techniques to Transform a Speech into a Memorable Event Rating: 0 out of 5 stars0 ratingsThe Business of Being a CIO: How CIOs Can Use Their Technical Skills to Help Their Company Solve Real-World Business Problems Rating: 0 out of 5 stars0 ratingsSolving the Technology Challenge for IT Managers: Technologies that IT Managers Can Use in Order to Make Their Teams More Productive Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for Curators: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsCustomer Lessons for Product Managers: Techniques for Product Managers to Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for an Actor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips and Techniques that IT Managers Can Use in Order to Have a Successful Career Rating: 0 out of 5 stars0 ratingsHow Competition Makes You a Better Product Manager: How Product Managers Can Use Challenges to Advance Their Careers Rating: 0 out of 5 stars0 ratings
Related to Manage Your Customers, Manage Your Product
Related audiobooks
Managing Your Product Manager Career: How Product Managers Can Find and Succeed in the Right Job Rating: 0 out of 5 stars0 ratingsProduct Management Rating: 0 out of 5 stars0 ratingsProduct Strategy Bundle, 2 in 1 Bundle Rating: 0 out of 5 stars0 ratingsFail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Product Development Lessons for Product Managers: How Product Managers Can Create Successful Products Rating: 4 out of 5 stars4/5Lean Startup: Step-by-Step Guide To Lean Startup (Methodology and Models) Rating: 4 out of 5 stars4/5The Reinvention Sprint: The Fast-Track Method to Rethink and Rebuild Your Business Rating: 0 out of 5 stars0 ratingsThe Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business Rating: 0 out of 5 stars0 ratingsAgile Product Management: Product Vision & Stakeholder Engagement Rating: 1 out of 5 stars1/5Summary of Gabriel Weinberg & Justin Mares's Traction Rating: 0 out of 5 stars0 ratingsAgile Product Management (Box Set): Product Backlog 21 Tips & The 7 Skills of Highly Effective Agile Product Managers Rating: 0 out of 5 stars0 ratingsWhat's Keeping You Awake at Night?: Keeping Your Career in Perspective Rating: 5 out of 5 stars5/5Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Rating: 0 out of 5 stars0 ratingsSocial Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Rating: 0 out of 5 stars0 ratingsAgile Product Management: Product Backlog 21 Tips & Scrum a Cleverly Concise and Agile Guide Rating: 0 out of 5 stars0 ratingsYour First Startup (Book 2), The Next Steps: How To Accelerate The Transition From a Job To Your Own Business Rating: 0 out of 5 stars0 ratingsSimpler & Cheaper: Henry Ford to Google, Making Your Business Work Rating: 5 out of 5 stars5/5Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) Rating: 0 out of 5 stars0 ratingsAgile Product Management Box Set: Product Backlog: 21 Tips & Scrum Master: 21 Sprint Problems, Impediments and Solutions Rating: 0 out of 5 stars0 ratingsAgile Product Management: Product Owner 27 Tips & Productivity at Work 21 Tips Rating: 0 out of 5 stars0 ratingsThe Estate Agency Revolution Rating: 0 out of 5 stars0 ratingsBusiness Risk Buster Intervenes 3 Rating: 3 out of 5 stars3/5From Zero to Growth: A Comprehensive Guide for Entrepreneurs: One Million Leads Included with Emails and Phone Numbers Rating: 0 out of 5 stars0 ratingsLinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn Rating: 0 out of 5 stars0 ratingsThe Sales Focused CEO: Looking at Business Through a New Lens Rating: 0 out of 5 stars0 ratings
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5
Reviews for Manage Your Customers, Manage Your Product
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews