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    Upside: Profiting from the Profound Demographic Shifts Ahead
    Unavailable
    Upside: Profiting from the Profound Demographic Shifts Ahead
    Unavailable
    Upside: Profiting from the Profound Demographic Shifts Ahead
    Audiobook7 hours

    Upside: Profiting from the Profound Demographic Shifts Ahead

    Written by Kenneth W. Gronbach and M.J. Moye

    Narrated by Tom Parks

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    About this audiobook

    Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.

    What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?

    Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more.

    As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateApr 18, 2017
    ISBN9781536663358
    Author

    Kenneth W. Gronbach

    Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.

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    • 5/5
      Very Very Very Insightful and useful information for all marketers! We will definitely use what we have learned here!