Secret Sauce: How to Pack Your Messages with Persuasive Punch

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Captivology: The Science of Capturing People's Attention

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

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7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

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Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human

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The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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One Step Ahead: How to Dominate Your Market with Innovation Leadership

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Power Stories: The 8 Stories You Must Tell to Build an Epic Business

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You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

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Difference: The one-page method for reimagining your business and reinventing your marketing

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Stealing Genius: The Seven Levels of Adaptive Innovation

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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

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Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

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Storyscaping: Stop Creating Ads, Start Creating Worlds

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The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

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Story 10X: Turn the Impossible Into the Inevitable

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Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most

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Your Amazing Brand Story: How to help more people and make more money

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The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

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Meaningful: The Story of Ideas That Fly

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Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets

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Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

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microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand

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Make Your Idea Matter: Stand Out with a Better Story

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

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Paid Attention: Innovative Advertising for a Digital World

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Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload

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Dear Client: This Book Will Teach You How to Get What You Want from Creative People

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How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

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$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

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How Are You, Really?: Living Your Truth One Answer at a Time

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Traction: How Any Startup Can Achieve Explosive Customer Growth

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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

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The Predictably Irrational

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How to Write a Book This Weekend, Even If You Flunked English Like I Did

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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

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Summary: Range: Why Generalists Triumph in a Specialized World by David Epstein: Key Takeaways, Summary & Analysis Included

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Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Wanting: The Power of Mimetic Desire in Everyday Life

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Platform: Get Noticed in a Noisy World

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The Freedom Shortcut

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The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Influence, New and Expanded: The Psychology of Persuasion

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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

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Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Invisible Influence: The Hidden Forces that Shape Behavior

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

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Summary: $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi: Key Takeaways, Summary & Analysis Included

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The Art and Science of Getting People to Care: How to Stand Out, Tap Into Emotions, and Meet Customers on Their Level

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The Catalyst: How to Change Anyone's Mind

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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Podcast episode

234 | Define Your Brand DNA With Strategy Tools (W Peter Wilken)

Podcast episode

419 Belonging to the Brand by Mark Schaefer: Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He...

Podcast episode

#108: Alex Hormozi—Surviving the Looming Economic Storm: Concerns about the economy are on the rise as the U.S. hit the debt limit last Thursday. If the “extraordinary measures” taken by the Treasury Department aren’t enough, it could create a financial nightmare for many Americans – including small...

Podcast episode

Using Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNA

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86: The Secret on How Triple Your Leads, and Close 90% of Sales with Gary Tramer of LeadChat: Learn What Goes into Making and Closing Leads from Start to Finish with Gary Tramer of LeadChat

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#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi: Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last deca...

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How to Sell Your Product or Service on Instagram Like the Pros

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Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies: In our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and author of the legendary book - How Brands Grow. Byron is also the director of the Ehrenberg-Bass institute of Marketing Science, whic...

Podcast episode

#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out: The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze. He shares the practical strategies he used to do it. How to craft a compelling vision. How to...

Podcast episode

#155: Alex Hormozi—Facing Economic Uncertainty Head-On (REPLAY): Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at .   --   With inflation and interest rates...

Podcast episode

The Key To Finding A Gap In Any Market: Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

Podcast episode

Episode 67: The Sales Acceleration Formula. Part One w/ Mark Roberge.: In this first part of my two-part conversation with Mark Roberge, CRO of HubSpot sales division and author of the best-selling book, The Sales Acceleration Formula, describes the process that he created to build the sales team that produced predictable scalable revenue growth as it rapidly marched from $0 to over $100 million in sales.

Podcast episode

Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”

Podcast episode

EA412: Mike Michalowicz – Get Different With Your Marketing

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Million Dollar Mango with Donald Kelly, Sales Influence(r): In this podcast I speak with a true hustler, entrepreneur and great sales trainer, Donald Kelly.  His story is inspirational and is guaranteed to inspire you to sell more!  This podcast is sponsored by Bigtincan, a sales enablement platform...

Podcast episode

Introducing Best Story Wins: Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the details. On the show, we connect with brand and marketing experts who have been through the...

Podcast episode

Value Proposition Design Framework: Find Your Ideal Buyer | Salesman Podcast: The value proposition is a foundational component for any successful sales department. It tells salespeople like you which demographics to target. It clues you into your buyer’s biggest hopes and fears. And it guides your strategy for closing deals and...

Podcast episode

The Psychology of Advertising: Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. Rory started the behavioral insights team and spends his days applying behavioral...

Podcast episode

The Book That Changed How EVERYONE Sells | Selling Made Simple: Believe it or not, there wasn’t a whole lot of data out there on sales techniques in the past. A lot of the industry was based on “feel”, “intuition”, and “charisma”. That is until one revolutionary book came along and turned the business of selling on...

Podcast episode

All Marketing Seems to be The Same Nowadays. Here's What to do About It. | Ep. #1576: In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your...

Podcast episode

#394: Keystone Habits of a Salesperson: How do you ensure eternal sales success?   In this episode, veteran sales trainers Bill Caskey and Bryan Neale use Charles Duhigg’s concept of Keystone Habits to determine what salespeople need to do to increase their success. (If you want more...

Podcast episode

Get Inside Your Buyer's Brain with Tim Riesterer, Sales Influence(r): Join me and Tim Riesterer on the buying motives of the human brain.  This is a great discussion with empirical data to back up the conversation on this Sales Influence Podcast. #timriesterer #salesinfluence

Podcast episode

341 Everyday Business Storytelling by Janine Kurnoff: Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus A practical, easy-to-use guide to transform business communications into memorable narratives that drive...

Podcast episode

119: Mike Michalowicz on Profits & Process: On this week's podcast we have Mike Michalowicz, the author of Clockwork. Profit First, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur. Mike's book Profit First helped me to pay down 15K of credit card...

Podcast episode

#3.3: Value Based Pricing - An Interview With Blair Enns: Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and ...

Podcast episode

213 Marketing Rebellion by Mark Schaefer: Marketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting...

Podcast episode

EP 150 | Pricing Creativity with Blair Enns - Part 1: It is possible to earn the respect of clients and…

Podcast episode

All About Personal Branding with Dr. Natalia Wiechowski: Personal Branding Strategist and Keynote Speaker …

Podcast episode

Top 2018 Instagram Story Practices with Brock Johnson - 223: Chalene’s son Brock Johnson is taking over this episode of Build Your Tribe, Brock is a stories marketing coach and a successful entrepreneur. Today Brock will be talking about Instagram stories. Why should you care about storytelling in general?...

Podcast episode

5 Copywriting Hacks that Helped Me Generate Over $100,000 in Profit Last Month: In this episode, I'm gonna share with you "5 copywriting hacks that helped me to generate over a $100,000 in profit last month!." Yes, you heard it right, a $100,000!. This will help you improve your conversion, get more customers & drive more...