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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Scritto da Ryan Holiday
Narrato da Ryan Holiday
Azioni libro
Inizia ad ascoltareValutazioni:
Valutazione: 4.5 su 5 stelle4.5/5 (229 recensioni)
Lunghezza: 2 ore
- Editore:
- Gildan Audio
- Pubblicato:
- Oct 1, 2014
- ISBN:
- 9781469092416
- Formato:
- Audiolibro
Descrizione
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Informazioni sul libro
Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Scritto da Ryan Holiday
Narrato da Ryan Holiday
Valutazioni:
Valutazione: 4.5 su 5 stelle4.5/5 (229 recensioni)
Lunghezza: 2 ore
Descrizione
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
- Editore:
- Gildan Audio
- Pubblicato:
- Oct 1, 2014
- ISBN:
- 9781469092416
- Formato:
- Audiolibro
Informazioni sull'autore
Ryan Holiday es un escritor, mercadólogo y empresario interesado en el desarrollo personal y empresarial. Es editor de medios del New York Observer y ha colaborado en medios como Forbes y The Huffington Post. Es autor de Confía en mí, estoy mintiendo y El obstáculo es el camino.
Stephen Hanselman, editor, escritor y agente literario, ha colaborado por más de treinta años en la industria editorial. Trabaja con temas como liderazgo, comunicación, creatividad, productividad, innovación y emprendimiento.
Correlati a Growth Hacker Marketing
Recensioni
Joseph Librero
This is a primer for growth hacking. Aside from the key studies I wish it has some things I can try in my product or service.
Rating: 4diego nye
Amazing book, definitely the best hacks for marketing, everyone should read this book
Rating: 5silvija
This book can shift your mindset to growth as Ryan stated.
Rating: 5Byron
A real eye opener for me and really a lot to think about
Rating: 5rgirafa_791386138
Great audiobook, very relevant content. I'm graduating soon and doing an internship in marketing, this book definitively gave me great insights and ideas for the future.
Rating: 5Adriana Santibañez
This was a very short but concise and good introduction that explains the principles of growth hacking. Loved it!
Rating: 5GuzelAkhmetzyanova
It can be useful if it your first book about product marketing. Author speaks about MVP, product-market fit, conversion and growth mindset.
Rating: 4Emma
A great book for beginners to listen to. A starting point to growth hacking for sure.
Rating: 5Vince Bel
Loved it... Really informative and fun to listen to...I wished all the links mentioned were easily accessible from his website
Rating: 5