Audiobook2 hours
Marketing: A Love Story: How to Matter to Your Customers
Written by Bernadette Jiwa
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
Author
Bernadette Jiwa
Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.
More audiobooks from Bernadette Jiwa
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Reviews for Marketing
Rating: 4.4411764705882355 out of 5 stars
4.5/5
34 ratings2 reviews
- Rating: 5 out of 5 stars5/5Great listen! Highly recommend. Helped me with my business immensely.
- Rating: 5 out of 5 stars5/5Nice book. Inspiring way to look at marketing. Recommend it