Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
    The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
    The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
    Audiobook6 hours

    The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

    Written by Richard Krevolin

    Narrated by Mel Foster, Patrick Lawlor and Joyce Bean

    4.5/5

    ()

    Switch to ebook

    About this audiobook

    Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

    The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

    More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:

    • Create an emotional connection between your organization and its target market, or between a product and consumers.
    • Generate interest, enthusiasm, and support for a person, company, or product.
    • Demonstrate the benefits and potential of any product, service, company, or individual.
    • Create a culture of inclusion for any company or product.
    • Enhance staff commitment to mission and objectives.
    • Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateNov 23, 2015
    ISBN9781511311922
    Author

    Richard Krevolin

    To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies—from Nestlé, Google, and Nike to a wide variety of smaller businesses—have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master’s degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards.

    Related to The Hook

    Related audiobooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Tell Better Stories To Stand Out From The Crowd

      Apr 25, 2021

      If you’ve ever asked yourself, “How do I stand out from the crowd?”, “How do I cut through all the noise and attract customers who want to buy my product or service?”, or “How do I build a personal or business brand?” – telling better stories is the

      2 min read

    • Article

      Learn To Tell Your Story

      Dec 10, 2018

      Learn To Tell Your Story
      2 min read

    • Article

      A Cast Iron Life

      Sep 19, 2021

      A Cast Iron Life
      2 min read

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • Article

      Breakout Brands

      Jan 8, 2018

      Breakout Brands
      9 min read

    • Article

      Selling Ain’t Telling

      May 5, 2020

      A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this

      4 min read

    • Article

      To Market, To Market!

      Oct 18, 2022

      To Market, To Market!
      4 min read

    • Article

      A Burst of Branding

      Apr 1, 2014

      A Burst of Branding
      2 min read

    • Article

      Dreams For Dollars

      Oct 14, 2018

      Brands are stories. They are narratives that infuse meaning to otherwise inanimate commodities. Interestingly, such stories are just as real as the tangible products, services or entities they animate. According to neuroscience, the human brain does

      4 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      From Prisoner To Millionaire

      Dec 1, 2020

      From Prisoner To Millionaire
      4 min read

    • Article

      Up-and-comers

      Sep 23, 2019

      Up-and-comers
      11 min read

    • Article

      Feeling The Feels In The Name Of Product

      Jun 3, 2019

      In marketing, as in art, emotion wins every time. It establishes a person to person connection. Brands often focus on sharing facts, including where to buy, discounts and store opening times. But audiences don’t want to be hit by an avalanche of fact

      2 min read

    Related categories

    Reviews for The Hook

    4.5/5

    7 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Loved it. this book has opened,y eyes to the importance of storytelling
    • 5/5
      Excellent info not only in hooking people in your business but also the delivery of your hook. Growing in how to present your business is a great step forward. Something in here even for seasoned professionals.