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    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
    Audiobook8 hours

    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

    Written by Stu Heinecke and Jay Conrad Levinson

    Narrated by Christopher Lane

    4.5/5

    ()

    About this audiobook

    The hard part just got easy.

    You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part.

    So what if that impossible-to-reach person weren’t so impossible to reach after all?

    Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

    In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, e-mail and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.

    How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateFeb 16, 2016
    ISBN9781501260896
    How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
    Author

    Stu Heinecke

    Stu Heinecke is the author of How to Get a Meeting with Anyone, and the follow-up illustrated guide, Get the Meeting!, which features many of the unique contact marketing campaigns implemented by readers inspired by his first book. Stu’s books constantly show up in “must read” or “my top ten” business book lists on social media, and have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, on CBS Radio, and in the marketing and sales press. He has become a fixture on top business and sales podcasts. Follow him on Linkedin or on Twitter at @bystuheinecke.

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    Reviews for How to Get a Meeting with Anyone

    4.5/5

    28 ratings2 reviews

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    • 1/5
      If you find the title interesting, run
      This is not about meeting more about meeting executives which is not even hinted at in the title.
      When you see the book talking about how to call a phone system and press 0 to talk to a receptionist or press 4 or 5 sometimes. When it explains what is Facebook and Twitter, you know the writer is just filling a book with non sense text.
    • 5/5
      Now this book is spectacular, I’ll Read Again, Thank You!