Audiobook6 hours
True Story: How to Combine Story and Action to Transform Your Business
Written by Ty Montague
Narrated by Sean Runnette
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Today#8217;s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
Related to True Story
Related audiobooks
The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You Rating: 4 out of 5 stars4/5A Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 1 out of 5 stars1/5Difference: The one-page method for reimagining your business and reinventing your marketing Rating: 4 out of 5 stars4/5Stealing Genius: The Seven Levels of Adaptive Innovation Rating: 5 out of 5 stars5/5Out Think: How Innovative Leaders Drive Exceptional Outcomes Rating: 5 out of 5 stars5/5The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Rating: 4 out of 5 stars4/5R.E.D. Marketing: The Three Ingredients of Leading Brands Rating: 4 out of 5 stars4/5Break Through the Noise: The Nine Rules to Capture Global Attention Rating: 5 out of 5 stars5/5How Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 5 out of 5 stars5/5The Experience Economy Rating: 4 out of 5 stars4/5Collaborate: The Art of We Rating: 0 out of 5 stars0 ratingsEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Power Stories: The 8 Stories You Must Tell to Build an Epic Business Rating: 5 out of 5 stars5/5Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Rating: 4 out of 5 stars4/5The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Rating: 5 out of 5 stars5/5The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Rating: 5 out of 5 stars5/5Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers Rating: 5 out of 5 stars5/5X: The Experience When Business Meets Design Rating: 5 out of 5 stars5/5The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 5 out of 5 stars5/5One Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsMeaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5Personal Branding Rating: 5 out of 5 stars5/5Storyscaping: Stop Creating Ads, Start Creating Worlds Rating: 3 out of 5 stars3/5Your Amazing Brand Story: How to help more people and make more money Rating: 5 out of 5 stars5/5Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5
Reviews for True Story
Rating: 4.4 out of 5 stars
4.5/5
5 ratings0 reviews