Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion
    Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion
    Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion
    Audiobook8 hours

    Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion

    Written by Kurt W. Mortensen

    Narrated by Tim Andres Pabon

    5/5

    ()

    Switch to ebook

    About this audiobook

    Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

    Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to:

    • Read anyone instantly

    • Get people to trust you instinctively

    • Change minds easily

    • And convince anyone to give you almost anything

    With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want.
    LanguageEnglish
    PublisherAscent Audio
    Release dateMay 28, 2013
    ISBN9781469055633

    Related to Maximum Influence 2nd Edition

    Related audiobooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Sell Like a Human

      Mar 29, 2017

      Sell Like a Human
      1 min read

    • Article

      Good Advice!

      Sep 1, 2022

      Good Advice!
      7 min read

    • Article

      Q&A

      Jan 1, 2024

      No is such a simple two-letter word, but it’s really hard to say. Through my research, I’ve identified three main reasons for this and they all relate to other people. The first is our concern for relationships. We want to have, and keep, our friends

      6 min read

    • Article

      The Practice of Positive Leadership

      Sep 1, 2019

      Great leadership is surprisingly rare. Why is that? While there are plenty of well-intentioned individuals in leadership roles, they face a few key challenges. The first is time pressure. Research shows that when we’re under time pressure, we become

      6 min read

    • Article

      The Timeless Power of Social Norms

      May 1, 2020

      How do you define ‘social norms’? Social norms are our understanding of what is expected of us and what is appropriate in particular situations. Some people describe them as informal ‘rules of behaviour’. We learn these over time as we encounter othe

      6 min read

    • Article

      There Are No True Rebels: We follow others no matter how hard we try.

      Oct 20, 2016

      The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning,” Jonah Berger writes in the opening of his 2016 book, Invisible Influence: The Hidden Forces That Shape Behavior.

      5 min read

    • Article

      Q & A

      Sep 1, 2022

      How do you define a ‘person of influence’ in today’s world? Whether we realize it or not, we are influencing people all the time, from the time we are very young. Whenever you do or say something that effects a change in someone else’s thinking or be

      8 min read

    • Article

      Avoiding the Downside of Value Maximization

      Sep 1, 2019

      On a daily basis, we are confronted with opportunities for both ethical and unethical behaviour. What leads people to choose one over the other? The major model of human decision-making that has driven the social sciences is ‘utility maximization’, a

      6 min read

    • Article

      Q&A

      May 1, 2023

      Three ‘impact objectives’ have guided you in your career. Please describe them. I crafted these objectives over the years as I thought about the impact I wanted to have in my career and the principles that meant the most to me. The first objective is

      7 min read

    • Article

      The Psychology of Influence

      May 1, 2019

      Change is one of the few constants for every organization today. What are some of the key challenges it presents? One of the challenges — especially for organizations that have been successful — is just that: they have been successful. They’ve learne

      8 min read

    • Article

      The Attraction Equation

      Nov 4, 2020

      The Attraction Equation
      8 min read

    • Article

      The Most Important Leadership Competency

      May 1, 2020

      You have said that the most important leadership competency for the 21st century is the ability to navigate differences. Why is this so important right now? One of the most amazing things we have witnessed in our time is the ability of platforms and

      6 min read

    • Article

      Loving In Slow Motion

      Apr 8, 2024

      Loving In Slow Motion
      5 min read

    • Article

      Let People Be Wrong

      Nov 22, 2019

      Let People Be Wrong
      2 min read

    • Article

      Q&A

      May 1, 2017

      You believe that the ability to ‘read other people’ is the human brain’s greatest asset. Please explain. This ability — which I also call our social sense or sixth sense — enables us to achieve life’s most important goal: connecting with other human

      6 min read

    Related categories

    Reviews for Maximum Influence 2nd Edition

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words