Fujifilm GFX 100S £5,499/$5,999
The Fujifilm GFX 100S is the fourth model in the GFX series, inheriting the 102MP sensor from the GFX 100. However, it one-ups its predecessor by coming in a much smaller, DSLR-style body that boasts better image stabilisation. And it does so with a smaller price tag than the previous model.
When we reviewed the Fujifilm GFX 100 in Digital Camera 220 (September 2019), we called it “impressive”, and the same is true for its successor, the Fujifilm GFX 100S, but for very different reasons. It takes medium-format photography out of the studio and more into the mainstream.
Going mainstream also means making the camera somewhat more affordable. Priced at almost half the cost of the GFX 100, the GFX 100S manages to undercut some pro-level full-frame mirrorless cameras. Compromises have had to be made to achieve that price point, but in no way do any of those hamper the performance of the camera. In fact, in some respects, the GFX 100S is actually better than its predecessor.
Key features
The GFX 100S is smaller than the GFX 50S, with a more DSLR-like styling
