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    CLAIMING YOUR 4 SUPERPOWERS

    Jan 21, 2021 4 minutes

    For hundreds of years the Swiss were renowned for their watches. Until 1970, and then it all changed. That is when Japanese watchmakers changed the game. Up until the 1970s the Swiss watch industry was responsible for 50 percent of the world’s watch market. They enjoyed a centuries-old global dominance with deeply established processes.

    Then on 25 December 1969, Seiko unveiled the Astron – the world’s first quartz watch.

    The Japanese watchmakers were not held back by the old rules and, as a result, by the late 1980s employment in the Swiss industry had fallen almost 70 percent.

    The Swiss watchmakers learned a painful lesson

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