we’ve made it through 2020. But while many are planning juice cleanses and meal-prep strategies to jumpstart, for example. When the pandemic began slowing down business, owner Maya Madsen’s San Diego vegan pop-up was struggling—she was forced to furlough about half of her seven-person staff and was shipping just 20 orders a day. But everything changed when the country mobilized to support Black entrepreneurs. Almost overnight, Madsen saw a staggering 10,000-percent increase in sales, allowing her to nearly quadruple her staff and, last November, grew from a farmers’ market pop-up to full-blown, brick-and-mortar bakery. Now, you can be like us and treat yourself to caramel pecan, marble fudge, and chocolate funfetti cookies—and make a difference while doing it. Talk about a sweet way to kick off 2021.
