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  • Lampoon Magazine International

    this planet should be perpetual – brand authority comprised of a long-term promise to the environment

    Oct 15, 2020 3 minutes
    words Alice Clarke

    Geneva

    The Perpetual Planet Campaign

    the Mission Blue program, since 1982

    National Geographic, since 1954

    Rolex Awards, since 1976

    In 2019, Rolex launched Perpetual Planet, a campaign with the mission «to make the planet perpetual». At first glance, it makes sense for a brand with a history of innovation and exploration to align itself with saving the planet. Rolex watches were used in the first successful ascent of Mount Everest, and have accompanied the deepest ocean explorations.

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