Lampoon Magazine International

collecting data from different sources to disclose the value of a brand

Seattle environment, social, governance CSRHub aggregator EGS data sources

Cynthia Figge started being concerned with sustainability before it was trendy, before it was considered necessary and inevitable. In 1996 she had already founded EKOS International, a sustainability consultancy: back then, Figge says, she used to travel to Europe often to gather data and best practices from firms and companies. Europe was, and is, ahead of the US in terms of understanding and practicing sustainability as well as the regulatory apparatus that makes it possible. Today, CSRHub is the largest aggregator of EGS data sources – Environment, Social, and Governance.

Figge had met Bahar Gidwani, the co-founding partner of CSRHub, at Harvard Business School. Gidwani was a pioneer in systems to digitize stock photos to bring them online, developing big data techniques that CSRHub still uses to this day. Combined with Figge’s expertise and interest for sustainable development (she had also worked for and advised large corporations like Boeing, Coca-Cola, REA, BNSF), they started building what would become the data aggregator, resulting in the most balanced and widely encompassing rating for companies of all industries based on their ESG performance.

«There was already a rich array of sources from what we would call Wall Street analysts, and actually

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