Perfume for the planet
Where does the name Abel come from?
It's a bit cheesy, but Abel Tasman was the Dutch explorer to discover New Zealand. Subsequently one of my favourite parts of New Zealand, the Abel Tasman national park is named after him. As a Kiwi setting up a business in Amsterdam, I loved this little connection. Plus it felt like we were embarking into uncharted waters creating a 100 per cent natural perfume when everyone said it wasn't possible.
What inspired you to begin a fragrance company, and natural perfume in particular?
It was really that I fell in love with the artisan/niche perfume world and when I couldn't find a fragrance within that category that worked with natural ingredients and a sustainable/ethical mindset, I started to consider if
