A VIRTUAL SUCCESS STORY
Dec 10, 2020
2 minutes
BY PAUL KENNEDY
Paul Lefkovitz
Last summer, facing the threat of canceling its annual convention because of the COVID-19 pandemic, the Antique Advertising Association of America (AAAA) decided to make a bold move. Instead of disappointing its membership, the group decided to challenge it – by offering a virtual convention.
Sure, there were concerns that senior members of the group wouldn’t be interested in an online, Zoom-based get-together. But,
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