what does it take to build a top-notch interiors brand?
1 take your time
Don’t rush! Take time to develop a cohesive story and a brand that represents the aesthetic and message you are trying to convey. It’s always good to have a goal or a timeline to work towards, but don’t launch something until you are sure it represents what you are trying to achieve.
Jehanara Knowles, founder, Kam Ce Kam, kamcekam.com
2 be original
Start with the product, not the brand. No amount of clever marketing or a fancy name
