“The times they are a changin’,” Bob Dylan sang in 1964, and that sentiment certainly holds true 56 years later. Every year is fascinating in the media industry, but 2020 has been off the charts. During a time when Kiwis have valued local news and stories more than ever and television ratings soared, advertising revenues plummeted as brands grappled with constantly evolving Lockdown rules and hitting the right tone.
The NZ On Air “Where are the Audiences? 2020” survey shows that despite the surge in streaming, linear TV reaches more than six out of 10 New Zealanders per day (61 percent) and holds New Zealanders’ attention the longest by a significant margin, at 2 hours 17 minutes per day.
One of the biggest changes though is broadcaster video-on-demand (BVOD) where the daily reach has grown by 37 percent in two years - from 19 percent to 26 percent. The shift to BVOD came as no surprise to SkyTV and it has long been working to meet that shift in demand.
Sky Sport Now streaming service is undergoing significant
