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Wen Huixian, Deputy Mayor of Zuoquan County in Shanxi Province, north China, has been a busy man. He has not only visited poor villages in the county, coordinating poverty alleviation projects, but also traveled to trade fairs to market local specialty products.
Over the past two years, the three animal breeding projects and four planting projects he led have brought a stable income to more than 1,200 poor households in the county.
Wen was sent to Zuoquan to work temporarily as a deputy, a monthly magazine of the Beijing-based China International Publishing Group (CIPG). Since 2002, the publishing group has been sending its employees to the impoverished county for hands-on participation in the poverty alleviation drive.
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