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    Real Estate Investing in 2021 Comes Down to 5 ‘Un’ Words

    Nov 10, 2020 4 minutes

    Unmatched. Unfortunate. Uncertain.

    Have you noticed a familiar pattern in some of 2020’s most-used words?

    When America’s content marketing leaders were recently surveyed for their most-unloved buzzwords of 2020, their top pick was “unprecedented.” Case in point.

    These un- words are, well, understandable. The one I've heard the most in the investment sector?

    Unprepared.

    With the economy firmly in growth mode since 2009, nobody could have predicted the pandemic that turned personal finances upside down beginning this past March. The shock impacted everything from a person’s job (Will I be working next week?) to their retirement account (Is it missing a zero?). Most were forced to re-evaluate

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