Business Traveller

Ruby Lucy, London

BACKGROUND The Munich-based Ruby Group was founded in 2013 and operates eight hotels across Germany, Austria and now the UK, as well as co-working spaces in Munich and Dusseldorf. The brand aims to be a “contemporary, affordable form of luxury for modern, cost- and style-conscious customers”. Ruby Lucy opened in Waterloo in January, with a second London hotel due to follow in Notting Hill in 2023.

Immediately striking,

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