The Atlantic

What Liberals Don’t Understand About Pro-Trump Latinos

They all have one very important thing in common.
Source: Marco Bello / AFP / Getty

Updated at 8:55 p.m. ET on November 3, 2020.

Abraham Enriquez speaks with the clarity of a levelheaded TV anchor. The 25-year-old Latino from Lubbock, Texas, was the first in his family to be born in the United States, after his grandparents immigrated from Mexico in the 1980s and brought his then-2-year-old mother with them. He visits his family across the border at least once a year for service trips with his grandparents’ church. When we talked recently about the state of American politics, I recognized the air of authority I had heard in clips of his eponymous web show and his public speeches rallying Latinos in Texas to vote—for Donald Trump.

Enriquez is one of millions of Latinos casting a ballot for Trump this year. Nearly a third of Latinos routinely vote for Republicans in American elections, and the Trump campaign’s appeals to them show an understanding of their unique worldview, one rooted in deeply held beliefs about individualism, economic opportunity, and traditional social values. Across nationality, class, immigrant experience, and age, Trump-voting Latinos have one thing in common: a different vision from other Latinos of

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