City Press

THE REAL PRICE OF A PRESIDENTIAL RACE

‘Money can’t guarantee victory,” former US president Barack Obama wrote in his book, The Audacity of Hope, “but without money, and the television ads that consume all the money, you are pretty much guaranteed to lose.”

Presidential races all over the world have become very expensive. Understandably, the prize is big, because whoever wins gets to be in the pound seats, literally. The size

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