WellBeing Wild

Adios, single use

When did it all begin? What inspired you to start KeepCup?

KeepCup started in a Melbourne cafe with a simple idea: keep it and use it again. I co-founded KeepCup with my brother, Jamie, back in 2009. At the time, we were running cafes in Melbourne and had become increasingly concerned about the volume of packaging being consumed, particularly disposable, non-recyclable cups.

From there KeepCup was born, the world’s first barista-standard reusable cup for people to enjoy better coffee on-the-go.

Today, KeepCup has grown to define a product category. We advocate for positive change and continue our mission for a world that no longer needs, wants

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