HELLO Fashion Monthly

NEW LABELS TO LOVE

LUG VON SIGA

ounded in 2010, Istanbul-based brand Lug Von Siga is an anagram of founder Gul Agis’ name. Inspired by her college years studying English literature, time spent in Italy studying fashion design and her Turkish roots. The brand is defined by bold statement prints, romantic ruffles and intricate embroidery. Literary masters from Shakespeare to Agatha Christie

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