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    STRONG IS THE NEW SEXY

    Sep 10, 2020 2 minutes
    TEXT BY: AMBER BRAMBLE

    Traditionally, many of us associated exercise with the quest for losing weight. But with our overall attitudes towards fitness changing, more women than ever before are shifting their exercise goal to focus on getting stronger.

    So what exactly was it that sparked this “strong is sexy” movement? Well, it seems we’ve finally ditched the misconception that lifting weights will make

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