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  • Farmer's Weekly

    Auctions go high-tech

    Sep 07, 2020 5 minutes
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    SUPPLIED
    ANDRÉ PRETORIUS FOTOGRAFIE

    Online livestock auctions are not a new phenomenon. Gert Coetsee, founder of NetAuctions, started experimenting with online auctions in 2005, selling mainly Nguni and dairy cattle via the website Eco Auctions.

    In 2015, he changed the name from Eco Auctions to NetAuctions to prevent confusion.

    “We wanted to clarify that we weren’t in competition with auctioneers, but provided a virtual space that could add value to auctioning services,” he explains.

    THE FALL AND RISE OF ONLINE AUCTIONS

    Coetsee’s online auctions were well supported up until 2010, after which interest dwindled until he was hosting an average of only five a year. Since the start of the COVID-19 lockdown, however, interest has picked up, and he now hosts several auctions a week via NetAuctions and WhatsApp. A recent highlight

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