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    How This Parking-Spot App Beat Competitors... By Moving Slow

    Under pressure to grow fast, the SpotHero CEO insisted on moving slow and steady
    by Jason Feifer Sep 01, 2020 3 minutes
    Source: SpotHero
    SpotHero

    Mark Lawrence kept hearing the same thing from investors: If he wanted their money, he’d need to expand fast.

    It was 2012 and Lawrence was cofounder and CEO of , a startup that enables drivers to book parking spots in advance — say, at a lot or a garage. were spreading across the country, and saw a land grab. The company with the biggest footprint seemed likeliest to win. “They

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