Denim for better days

How did Outland Denim begin?

In 2008, I went to the cinema with my wife to see the film Taken, a fictional film inspired by the very real $150 billion illicit trade of human beings. It was my first introduction to the world of human trafficking.

I later had the opportunity to travel to Asia with an anti-trafficking group and saw first-hand what it was like on the ground and how human traffickers prey on vulnerable young girls. I learnt that once a girl has been rescued and integrated into her family or community, a sustainable career path is vital for securing her future.

It was from here that the foundations of Outland Denim were placed as an avenue for training, employment