WellBeing Wild

The rise of ghosting culture

It’s a scenario we know all too well: you meet someone, flirty banter ensues, dates are had, vibes are high, feels are flowing, then in the blink of an eye, radio silence.

Bewildered and confused, you give them the benefit of the doubt, throwing a casual message out there, because maybe something happened? Nothing. Searching for answers, you discover the remnants of an “active” presence online. A “like”, a distant hovering over your Instagram stories, a new post on their feed. It’s then that you know, they haven’t fallen prey to a cruel and painful fate … you have. You’ve officially been ghosted.

A cultural epidemic?

“Ghosting” — the act of vanishing without a trace — has fast become the new norm for millennials attempting the dating game. And despite its M.O. it doesn’t seem to be disappearing anytime soon.

A survey from dating site Plenty Of Fish found that 80 per cent of

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