Fast Company

This time it’s personal

-Mobile has long positioned itself as an outsider and disruptor in the wireless industry. The “Un-carrier” moniker adopted by T-Mobile in 2013 was a nod to its non-traditional approach, which prioritized customer service in an industry that too often seemed to treat customers as antagonists. T-Mobile’s customer-focused innovation efforts have helped set the company apart list of the Best Workplaces for Innovators.

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