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    BACK ON TRACK

    Jul 20, 2020 6 minutes
    WORDS: JONURRY
    IMAGES:
    MORTON SARCHIVE

    PRICE GUIDE: £6000-£13,500

    Cheapest private: £6490 15,721 miles, 2007 bike with a few extras in good condition

    Our choice private: £6995 12,100 miles, 2011 Ducati 1198, very clean with a good service history

    Cheapest dealer: £7999 7483 miles, 2007 bike in stunning original condition

    Our choice dealer: £9200 8573 miles, lovely low mileage 1198 S, one previous owner

    Ex-demo: n/a

    2007-2011 DUCATI 1098/1198

    The 1098 is rightly viewed as the bike that restored Ducati’s reputation as a builder of exotic and truly beautiful superbikes – but it also had a far more significant impact on the firm’s finances. Believe it or not, when the 1098 launched Ducati’s sportsbike sales went up a whopping 233% as 10,910 1098 models were delivered in 2007. What makes this number even more impressive is the fact that the 1098 arrived in showrooms in April, so it lost three whole months of sales compared with the 999 the previous year. What made it so appealing? Quite simply, Ducati returned to what they knew best – the

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