Your Company Should Give Back (Even If You're Short on Cash)
Here are two reasons why: Your customers and your team want you to.
was hurting. The company sells men’s activewear, and when the pandemic began, it had to shut down four stores and manage many wholesale losses. Its cofounders took large pay cuts, and employees’ salaries were reduced 10 percent. Then, despite Rhone needing to conserve cash, its cofounders decided to give steep discounts to customers — and donate 2 percent of net sales that helps frontline medical workers.
