Jonah Goldberg: Biden faces marketing decision on his running mate

The first thing to remember about vice presidential picks is that they are marketing decisions. That is, once a candidate has been deemed qualified to be president, the only thing that matters is what the choice says about the person at the top of the ticket.

It wasn’t always this way. There was a time when vice presidents were picked on the assumption (or promise) that they could deliver their home state’s electoral votes. In an era