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    CrossFit Company Is Ostracized After Its CEO's Racial Remarks

    Athletes, gyms, Reebok and other athletic companies are distancing themselves from the CrossFit brand after founder Greg Glassman made some inflammatory remarks about the nationwide protests.
    by Brenda Salinas Jun 09, 2020 2 minutes
    CrossFit founder and CEO Greg Glassman (right) talks to employees in Washington, D.C., on July 31, 2015. In recent days, Glassman and his company have come under fire for his insensitive comments about the Black Lives Matter movement.

    Greg Glassman, the outspoken founder and CEO of CrossFit, made some inflammatory remarks about the nationwide protests in support of Black Lives Matter. Now athletes, gyms, Reebok and other athletic companies are distancing themselves from the CrossFit brand.

    The business of CrossFit

    CrossFit is a global fitness company based on a fitness methodology that combines high-intensity interval training with Olympic weightlifting and gymnastics. "rabid libertarian" who has flouted controversy in the past, including by . In 2015, Forbes estimated the brand generates about .

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