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“ ALL BUSINESSES ARE DOWN, BUT DIGITAL IS DOWN THE LEAST... OVER THE NEXT FEW MONTHS, OTT WILL CONTINUE TO BE A HIGH GROWTH BUSINESS, ” — Karan Bedi, CEO, MX PLAYER
The coronavirus pandemic has resulted in a new entertainment vocabulary. There are InstaLive and Facebook Live concerts, Zoom classes and webinars. But when there is a need to escape the dreariness of COVID-19 permeating every section of our lives, it is films and shows that people turn to. With cinemas shut and television channels surviving on repeat programming, it’s OTT (over-the-top) platforms which are thriving by releasing new shows. Plus, unlike TV, streaming platforms
