America’s Most Trusted Brands

S AMERICANS ADAPT TO THE CHALLENGES CREATED by the COVID-19 crisis, their consumer habits and priorities are evolving. Shoppers are looking for greater value and to feel confident about their choices. Trust has never been more important: During times of change, especially with a rapid increase in online buying, shoppers may reconsider what brands they are purchasing, and why. And many shoppers are now buying in categories online for the first time—in an environment where they are faced with a greater choice of products and brands. That