Whom Are You Not Serving? Diversify Your Customer Base

Scott Shigeoka is GoDaddy’s entrepreneur-in-residence, providing guidance to the everyday entrepreneur. Through his creative studio, he tells stories across different media and is working on his first book, which will focus on the role of curiosity in our lives. Connect with him on Instagram @scottshigeoka.

Last year, I became the host of Made in America, an online documentary series on how low-income and minority entrepreneurs overcome barriers to build their businesses.

In making the first season’s four episodes, I met entrepreneur Sequoia Ferguson, who bought a box truck to convert her storefront clothing business into a store on wheels. I also met Consuelo Rosales, who cleaned houses to earn the money she needed to escape an unhealthy