Money Magazine

Fourdimensions of investing

The first shares I ever bought were in what I call a “letterbox” investment. I was eight years old and a local trucking company was offering shares in itself at 25¢ apiece. I went thirds with my father and grandmother in a parcel of shares, putting my entire $250 of savings on the line.

A letterbox investment is one that comes to you, rather than you seeking it out. My typical reaction for the past 20 or so years has been to immediately put such flyers (or emails nowadays) in the bin.

In truth, any letterbox investment is unlikely to be a great deal. Some may work out well but, on balance, the risks

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