They were supposed to build stages for Coachella. Now they're building coronavirus triage tents
LOS ANGELES - Right now, Ryan Choura should be celebrating another busy South by Southwest and BNP Paribas Open tennis tournament and preparing for the Coachella Valley Music and Arts Festival in two weeks.
Choura, the 41-year-old founder of the Torrance-based production firm Choura Events, builds tents, staging and facilities for tens of thousands of revelers at music, sports and dining events in Southern California and nationwide. But in the span of a month, what had been a growing market for live events completely collapsed in the wake of the COVID-19 pandemic.
Live Nation and AEG closed down their entire festival and concert schedule, along with all major sports leagues playing now. His 200 employees were suddenly without any work, and it was difficult to see when anybody would be gathering in public in the near future.
But while it was no silver lining, Choura saw a sudden urgency for very
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